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How to figure out who is using your Shopify store

Finding out that customers are coming to your store is always a great feeling! It means that you are doing something right in your marketing and are seeing more traffic. Wouldn’t you want to know where users are coming from and who they are?

I say “Yes you do!” Here are some tools you can use to find this information:

Shopify Analytics

The beauty of analytics on your Shopify store! With this information, you can find out how customers found your website and who they are.

This feature is built into Shopify so no need to pay for any extra plug-ins. The type of information the analytics tab offers ranges from tracking sales from across marketing channels, managing inventory, and filter your findings through behavior, customers, sales, and marketing.

Let’s dive into how you can use the analytics tab on your Shopify store to find out who is using your website.

The first thing you are going to do is log in to your Shopify store and click on the Analytics tab which will be on the left side of your dashboard. Once you are in the tab, you will see different categories that are broken down into total sales, sales by channel, online store sessions, online store conversion rate, total orders and more. The category that will help you find out who is using your store is “sessions by location.” This specific tab will help you figure out what location your customers are coming from. You will also be able to see if they are returning customers or first-time customers.

Google Search

Another great tool to help you go deeper down the rabbit hole of who exactly is using your online store is Google Search. This tool is designed to give you more in-depth information about what keywords you are ranking for and who is looking at your website. This tool can be a bit overwhelming so be sure to start small with mainly looking at your keywords and sessions.

Once you get comfortable with looking at these two areas, you can start exploring the rest of the categories. These categories will range from content to speed (how fast your website is loading). I feel like the keywords and session categories are more important to start refining before starting on the other things. Knowing what keywords your website is coming up for is important because you may not be speaking to your target audience if you aren’t ranking for terms that your audience is searching for.

Google Analytics

Google Analytics is similar to Shopify Analytics but it gives you more demographic information. You can see what pages most users are looking at and how much time they spend on your online store. This information is valuable because it allows you to see what pages aren’t getting clicked on. You can then start optimizing these pages to perform better.

You might be wondering: “Why do I need to use these tools in the first place?”

If you don’t know where your customers are coming from, how can you tweak and refine your marketing to get more traffic and customers to your Shopify store? You need to be aware of how people are finding you and focus your marketing efforts on these platforms. For example, if you see that most of your traffic comes from Instagram, you should be focusing on posting consistently to Instagram. Knowing the data will help you refine your marketing efforts.

It’s a lot easier to maximize your efforts on one platform than posting and marketing on every platform. After all, you’re not only marketing your brand but you are also creating products and fulfilling orders. You want to have a marketing plan that makes sense.

In Conclusion

Knowing the ins and outs of your store’s analytics will help you gain and retain more customers. An improved customer experience means less confusion for your customers and more sales for you. Improving the customer experience means revamping your design on your Shopify store and creating a more unified customer journey when customers land at your store. The more you know about your customers, the better you can serve them. I hope this helps and if you are looking for more support in revamping your Shopify store, I would love to help! Reach out through the Contact page of my website.

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