Why you need an email opt-in on your website

email marketing for your online shop

Why should you have an email opt-in on your website? It’s simple. Growing your email list will help you nurture and stay connected with your people. 

When you are constantly in the minds of your customers, they will be more likely to buy from you and you can expect them to refer you to their friends if they love your product. 

Nurture your customers
Let your customers know about new arrivals, early bird promotions, and launch dates. Make them feel special and valued by giving them insider information.

Place customers into different bucket lists
Having different buckets within your email marketing platform helps you keep on top of the different types of customers you have and also helps you nurture them back to their abandoned shopping carts. Not only will this help you increase sales but you will remain on top of mind for your customers.


Letting potential customers get to know you
People need time to get to know you and trust you before they can purchase from you. It is a growing relationship between your brand and your customers. Sending out weekly or monthly newsletters will help you and your customers feel connected. People buy from people they know and trust.


Offering incentives through your emails
Giving your customers incentives to shop with you not only helps you grow your business but also makes your customers feel valued and they get something for less than the original price. Everyone likes a sale and when you reach out to your email list firsthand, you can be sure that you will get some early birds ready to shop your sale.


Having an email list helps you stay connected with your customers and lets them know you’re still around. A brand’s biggest tool is having strong relationships with their customers and your email list is a powerful way to keep that relationship going.

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